Social Media Image Sizes: The Complete 2026 Guide
Every social media image size for 2026: Instagram, Twitter/X, LinkedIn, Facebook, YouTube, TikTok, and Pinterest, with safe zones and aspect ratios.
These dimensions are current as of April 2026, verified against platform documentation and rendered output. Use the quick reference table below as your cheat sheet, and the platform sections for everything you need to know about safe zones and mobile cropping.
Before the specific pixel values, understand the concept that makes any table like this useful long-term: aspect ratio. Platforms care about aspect ratio, not specific pixel counts. Instagram doesn't require exactly 1080×1350px — it requires a 4:5 ratio at sufficient resolution. The platform downscales an oversized image; it won't upscale an undersized one. Hit the ratio, upload at the canonical pixel dimensions or larger, and you're covered across every viewport.
Use the Social Media Cropper to resize any image to the correct dimensions for each platform, with safe zone guides already marked — so you know exactly what gets cropped before you upload.
Quick Reference: All Platform Sizes
| Platform | Image Type | Dimensions | Aspect Ratio |
|---|---|---|---|
| Feed square | 1080×1080px | 1:1 | |
| Feed portrait | 1080×1350px | 4:5 | |
| Feed landscape | 1080×566px | 1.91:1 | |
| Stories / Reels | 1080×1920px | 9:16 | |
| Profile photo | 320×320px min | 1:1 | |
| Twitter/X | Post image | 1600×900px | 16:9 |
| Twitter/X | Profile photo | 400×400px | 1:1 |
| Twitter/X | Header | 1500×500px | 3:1 |
| Profile banner | 1584×396px | 4:1 | |
| Company cover | 1128×191px | ~6:1 | |
| Post image | 1200×627px | 1.91:1 | |
| Cover photo | 851×315px | 2.7:1 | |
| Post image | 1200×630px | 1.91:1 | |
| YouTube | Thumbnail | 1280×720px | 16:9 |
| YouTube | Channel banner | 2560×1440px | 16:9 |
| TikTok | Video cover | 1080×1920px | 9:16 |
| Pin | 1000×1500px | 2:3 |
Instagram Image Sizes
Instagram supports three feed aspect ratios. Each produces a meaningfully different result in the feed.
Feed square: 1080×1080px (1:1) The default. Works for nearly every content type — products, portraits, graphics, text cards. Square won't get cropped in unexpected ways and displays consistently across devices.
Feed portrait: 1080×1350px (4:5) — best for reach Portrait takes up roughly 25% more vertical space in the feed than square. More screen real estate means more time in front of a user before they scroll past. This is Instagram's maximum allowed vertical crop and the best choice for engagement-focused posts. The trade-off: horizontal images and wide compositions don't work here without significant cropping.
Feed landscape: 1080×566px (1.91:1) The widest ratio Instagram allows for feed posts. It takes up the least vertical space — choose this only when the width of the composition genuinely requires it.
Stories and Reels: 1080×1920px (9:16) Full-screen vertical. The safe zone is critical: Instagram overlays the profile photo, username, and app controls at the top and bottom of the screen. The top 250px and bottom 250px are covered by UI elements. Keep all text and faces within the center 1080×1420px safe zone. The Instagram Stories cropper marks these safe zones so you can adjust positioning before downloading.
Profile photo: upload at 320×320px minimum Displays at 110×110px in the feed. Instagram stores and uses the higher-resolution version in other contexts, so upload at 320×320px minimum. The photo renders as a circle — keep your subject centered with margin from the edges.
Twitter/X Image Sizes
Post image: 1600×900px (16:9) Twitter/X displays post images at a 16:9 crop by default. Other ratios — square, portrait — are cropped to fit. Upload at 1600×900px for predictable display without surprises.
Profile photo: 400×400px Rendered as a circle. Keep your subject centered with margin from all edges; content at the corners is clipped.
Header/banner: 1500×500px (3:1) A wide, shallow banner. Top and bottom edges crop on smaller viewports. Keep all essential content — text, logo — within the inner 1500×375px of the canvas. Use the Twitter header cropper to apply this ratio with safe zone guides already built in.
Card image (link previews): 1200×630px
When you share a URL with a Twitter Card, the preview image is pulled from the page's Open Graph metadata. If you control the page being linked, set og:image to 1200×630px for correct display.
LinkedIn Image Sizes
LinkedIn has distinct requirements for personal profiles, company pages, and posts — and all of them behave differently on mobile.
Personal profile banner: 1584×396px (4:1) The desktop display size. On mobile, LinkedIn shows a center crop of approximately 1000px wide. Keep all text, logos, and faces within the center 1000px column — anything near the left or right edges is cropped on mobile. Use the LinkedIn banner cropper to verify safe zone placement before uploading. PNG is the right format for banners with text or logos; JPEG compression artifacts are visible at fine typographic strokes.
Company page cover: 1128×191px An extremely wide, shallow strip — roughly 6:1. Use it for brand colors, a single short tagline, or a product screenshot strip. Fine text and detailed imagery don't read at this ratio. On mobile it crops to approximately 900×150px.
Company logo: 300×300px In the feed, it often displays at 40–50px. Complex logos with fine detail or thin strokes lose legibility at that size — test the wordmark at thumbnail size before finalizing.
Post image: 1200×627px (1.91:1) Images uploaded outside this ratio are letterboxed or cropped. Upload at 1200×627px for clean, uncropped display in the feed.
Article header: 1920×1080px (16:9) Unlike post images, article headers scale to fit on mobile rather than cropping. The full canvas is usable.
Facebook Image Sizes
Profile photo: upload at 1000×1000px minimum Displays at 170×170px on desktop and 128×128px on mobile. Upload at 1000×1000px minimum — Facebook uses the stored version at higher resolutions in other contexts. The photo renders as a circle.
Cover photo: 851×315px desktop — design for mobile first This is the most important size nuance on Facebook. Desktop shows 851×315px. Mobile shows a 640×360px center crop of the same image. Design your essential content — face, text, product — within the center 640×360px of the 851×315px canvas. Add supplementary background content outside that zone. The design survives both viewports.
Post image: 1200×630px The standard for Facebook feed images. Renders at 1.91:1 in the feed. The Facebook ads cropper handles this ratio with correct dimensions preset.
Event cover: 1920×1080px One of the few Facebook image types without aggressive mobile cropping — design the full canvas.
Ad image: 1080×1080px (square) or 1200×628px Square works well across feed and Stories placements. The 1200×628px format is standard for link ads and right-column ads. Facebook enforces a text-to-image ratio — ads with too much text in the creative are throttled or rejected.
YouTube Image Sizes
Thumbnail: 1280×720px (16:9), under 2MB Thumbnails appear across a range of contexts — large on search results, small in the mobile sidebar. Design for legibility at small sizes: high-contrast text, close-cropped faces, minimal elements. Cluttered thumbnails fail at 120×68px. Keep text to four words or fewer.
Channel banner: 2560×1440px YouTube's safe area is 1546×423px, centered on the full 2560×1440px canvas. This safe zone appears on desktop, TV, and mobile. The full 2560×1440px image is only visible on TV displays. Design all essential content — logo, channel name, tagline — inside the 1546×423px safe zone. Use the outer area for background design only.
Channel icon: 800×800px Displays as a circle. Keep subject centered, leave margin from edges, test legibility at small sizes.
TikTok Image Sizes
Profile photo: 200×200px Displays as a circle. TikTok compresses profile photos aggressively — upload a clean, high-contrast image. Complex logos or photos with fine detail will show compression artifacts.
Video cover / thumbnail: 1080×1920px (9:16) The same dimensions as the video itself. TikTok overlays controls and profile elements at the top and bottom; apply the same safe zone logic as Instagram Stories and keep essential content in the center vertical band.
Pinterest Image Sizes
Pin: 1000×1500px (2:3) standard; 1000×2100px (1:2.1) maximum The 2:3 ratio is the standard and displays cleanly in the feed. Pinterest supports taller pins up to 1:2.1, used for infographics, recipe steps, and instructional content. Pins taller than 1:2.1 are truncated in the feed with a "See more" prompt. The Pinterest pins cropper applies both ratios with the correct pixel dimensions. 1000px wide is the minimum recommended width.
Profile cover: 800×450px (16:9) Pinterest crops the cover on smaller viewports — keep your essential content centered.
The Safe Zone Rules That Apply Everywhere
Every platform in this guide applies safe-zone logic in one form or another: UI overlays cover the edges of your image, or there are asymmetric crops between mobile and desktop viewports.
The consistent rules across all platforms:
- Center your essential content. Platform UI overlays the edges. Background content can live at the edges; anything the viewer needs to see should not.
- Test on mobile after uploading. Banners display differently on a phone screen than on a desktop preview. The LinkedIn personal banner and Facebook cover photo crop asymmetrically enough that a design that looks complete on desktop can be broken on mobile.
- Profile photos render as circles. Every major platform clips profile photos to a circle. Content at the corners is clipped.
- Treat the center 60% of any banner as your safe zone. The center 60% of a horizontal banner is visible across all viewports. Use the outer 40% for background design only.
How to Resize for Multiple Platforms
Start with your highest-resolution source — the original export from your design tool or camera. Then crop to each platform's ratio, keeping subject and essential content within the safe zone.
The workflow:
- Export your design at the largest dimension you need (usually the YouTube channel banner at 2560×1440px, or native camera resolution).
- Crop to each platform's required ratio, keeping essential content within the safe zone.
- Export at the canonical pixel dimensions for each platform.
- Test on mobile after uploading.
The Social Media Cropper lets you select any platform, adjust the crop frame, and download at the correct resolution in one step. Set crop dimensions numerically rather than dragging freehand — a 10–20px deviation from the target ratio will be letterboxed or distorted by the platform.